by Lisa Koivu | Aug 16, 2025
What Are Taylor Swift’s Marketing Lessons for Small Business Owners? Taylor Swift’s marketing strategy has made her one of the most successful entertainers — and one of the savviest business minds — in the world. Every album rollout, tour announcement, and cryptic...
by Lisa Koivu | Sep 4, 2024
12 Ways Google Business Can Help Your Small Business Google Business (formerly Google My Business) is a free tool that helps small businesses manage their online presence on Google Search and Maps. It provides businesses with a platform to create a listing, add...
by Lisa Koivu | Jul 18, 2024
Jamie and I have been small business owners for a long time now. Jamie is the more social of us – you’ll regularly see her popping up all over town, attending networking events, ribbon cuttings, and other local events. I, however, am a homebody, and sometimes I...
by Lisa Koivu | Jun 17, 2024
In the early days of social media, it felt like the perfect marketing solution: free, fast, and full of potential customers. And for a while, it was the dream. (Seriously – I was around back then. You could post on Facebook and EVERYONE would see it!) But in...
by Lisa Koivu | Mar 1, 2024
In the bustling digital age, where online platforms dominate and first impressions are made in the blink of an eye, the visual representation of your products can significantly impact your business’s success. For small business owners, particularly, investing in...
by Lisa Koivu | Nov 18, 2023
Being a small business owner is hard work! It’s a never-ending hamster wheel of sales, marketing, and worry. If you’re looking for ways to help your favorite local businesses thrive, especially in these uncertain economic times, here are 13 easy ways to...
